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What you thought you knew about Facebook marketing, but isn’t true PART I

posted Feb 21, 2013, 7:43 AM by Ashley Ringger-SSM   [ updated Feb 21, 2013, 7:44 AM ]
Facebook is known the world over and has become the “go-to” social
Unicorn myth
network for nearly 50% of the population. It’s changing the way we communicate by replacing email. It’s changing the way we share by letting us post photos for all to see. From a brand’s perspective, Facebook is also changing in some negative ways by making it harder and harder for a page’s post to been by fans (see my other post). It’s estimated that a page’s post appears in 15% or less of timelines. Here’s what you need to know about social media marketing with Facebook.
  1. Facebook is changing and will keep changing to match the demand of consumers and stockholders. It’s more about the commercial advantages than user advantages now. However platforms like Twitter and Google+ show all updates in all streams 100% of the time. That seems pretty attractive...
  2. Facebook is a nearly free marketing method - for the time being. Revenue is earned by Facebook ads and if you want your page to be seen, you better be prepared to pay for ads. Marketers believe Facebook will continue to make it harder and harder for pages to be seen organically in order to “encourage” them to purchase ad space. Just another reason to give Google+ a try. Their social network doesn’t rely on advertising to make money (they have Google Adwords for that), so their stream and sidebars stay nice and tidy.
  3. You are really just renting space on Facebook, rather than owning the content you post there. As a page owner, you are still subject to Facebook’s terms and conditions and if violated, you risk being shut down. This is a great reason to watch what you do on Facebook and to not rely too heavily on social media marketing alone. Diversify your tactics.
  4. Under Facebook’s terms and conditions, anything you post becomes their property. Don’t treat your timeline like a back-up. Be mindful of what you do share and be sure you have a real back-up somewhere unrelated to social media.

This isn’t to say social media marketing is doomed. There are ways to improve outcomes. Stayed tuned till next week...