posted Feb 21, 2013, 7:43 AM by Ashley Ringger-SSM
updated Feb 21, 2013, 7:44 AM
is known the world over and has become the “go-to” social network for
nearly 50% of the population. It’s changing the way we communicate by
replacing email. It’s changing the way we share by letting us post
photos for all to see. From a brand’s perspective, Facebook is also
changing in some negative ways by making it harder and harder for a
page’s post to been by fans (see my other post). It’s estimated that a page’s post appears in 15% or less of timelines. Here’s what you need to know about social media marketing with Facebook.
This isn’t to say social media marketing is doomed. There are ways to improve outcomes. Stayed tuned till next week...
is changing and will keep changing to match the demand of consumers and
stockholders. It’s more about the commercial advantages than user
advantages now. However platforms like Twitter and Google+ show all
updates in all streams 100% of the time. That seems pretty attractive...
is a nearly free marketing method - for the time being. Revenue is
earned by Facebook ads and if you want your page to be seen, you better
be prepared to pay for ads. Marketers believe Facebook will continue to
make it harder and harder for pages to be seen organically in order to
“encourage” them to purchase ad space. Just another reason to give
Google+ a try. Their social network doesn’t rely on advertising to make
money (they have Google Adwords for that), so their stream and sidebars
stay nice and tidy.
are really just renting space on Facebook, rather than owning the
content you post there. As a page owner, you are still subject to
Facebook’s terms and conditions and if violated, you risk being shut
down. This is a great reason to watch what you do on Facebook and to not
rely too heavily on social media marketing alone. Diversify your
Facebook’s terms and conditions, anything you post becomes their
property. Don’t treat your timeline like a back-up. Be mindful of what
you do share and be sure you have a real back-up somewhere unrelated to