Blog Archive‎ > ‎

What to stop asking your social media manager

posted Mar 27, 2013, 4:02 AM by Ashley Ringger-SSM
Social Media
As a social media manager it's my job to work with clients and create a strategy that speaks to their customers. Although social media marketing is effective, it's not magic. Connie Chan Wang's 4 Things You Should Stop Asking Your Social Media Manager article sheds some reality on what is expected from social media and what is actually possible.

When Connie was asked "Can you create some viral content?" her response was:

Nobody can predict virality, not even the experts. Sure, social media managers can create amazing content that'll resonate with our audiences but we can't guarantee virality. No one can, including the guy who created the first Harlem Shake video.

Find out what the other three things to stop asking are here.