posted Jun 9, 2013, 11:48 PM by Ashley Ringger-SSM
Measuring social media's return on investment may seem tricky, but it really isn't. It's simply a matter of capturing leads and measuring the results. The first step is to entice leads and customers to your website using social media applications. These are easy to use, extremely versatile tools that will let you create marketing campaigns so targeted to your clients you will wonder why you didn't start using them sooner. Using a platform like ShortStack you can create unique promotions that let you capture user's contact details for future follow up.