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Give your clients what they are looking for

posted Nov 28, 2012, 12:49 AM by Ashley Ringger-SSM   [ updated Nov 28, 2012, 12:54 AM ]
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I often hear my clients say they want more fans, likes and followers and ask me how that can be done. There are a number of ways you can do this including posting more often, but the truth is your potential fans have the opposite goal. They want less spam, less clutter and more reasons to follow your business on social media. With this in mind the question of “How do I get more fans?” becomes “Why should someone ‘like’ my business?”. The focus isn’t about your business, but about your fans and what they might be expecting from you.
Pam Moore gives twelve tips to get real results with your social media and not just likes and fans:

  1. Ask the right questions. Give clients a reason to take action and like, follow, retweet, share or comment on what you post.
  2. Have a plan. Know where you are going with your social media activity and set goals you want to achieve. A way to measure success is also crucial.
  3. Know your audience. Get to know them and where they eat, hang out, chat, grocery shop. Anything and everything that you can connect with them on and build a closer relationship.
  4. Create your brand identity. Everything you do online should be a direct reflection of your brand’s values and ideals.
  5. Develop a content plan. What you post not only needs to be inspiring, but also engaging. When followers are moved to share what you post, the message of your business spreads.
  6. It’s what happens after Facebook that matters most. Provide value to your clients both before and after a “like”.
  7. Give without expecting something in return. Don’t ask what fans can do for you, but what you can do for them.
  8. Earn their trust. By being a brand that speaks to their needs and their personalities, fans are more likely to see your brand as trustworthy.
  9. Look at the analytics. It’s not enough to glance at your Facebook Insights once a week. Analyzing and measuring success is where the real treasures are to be found.
  10. Look at the right analytics. Don’t get caught up in facts and figures that don’t measure your goals. Focus on what is relevant for your business.
  11. Don’t forget the fans you already have. Your brand’s social media accounts can be thought of as little communities. It’s important to care for and communicate with everyone in the community to keep the value.
  12. Inspire, connect and achieve. When you show your community that your brand supports their goals, they will return the favor and your goals will be achieved organically.