posted Feb 6, 2013, 2:00 AM by Ashley Ringger-SSM
updated Feb 14, 2013, 3:08 AM
Facebook seems to continuously change their Edgerank algorithm (how
posts are sorted and displayed on users’ news feeds), I’ve seen several
posts encouraging page fans to change their Facebook settings so they
always see the page’s posts no matter what. While this is great to
suggest, it is very
dependent on your fans actually going out there and taking action.
Lucky for you there are actions you can take to ensure fans see more of
what you post.
- Mark the miles
How has your company or product developed over the years? When did you
company start? Did you move to a bigger office? These “behind the
scenes” moments gives your brand a personality and depth that people can
- Get your cover photo to work with your profile photo
Be sure the images you use for both your cover photo and profile photo
are relevant to each other and your brand. You can take it a step
further and make your profile photo “part” of your cover image like
these companies have:
- Use the power of pictures
It’s almost as if pictures are replace words on social media.
Successful Facebook pages have a variety of pictures and not just of
their products. Although it’s important to post pictures of what you
sell, try posting ways to use your products or (better yet) encourage
fans to post pictures of them using your products. Give your brand a
face by posting pictures of your employees or offices.
- About that “About Us” section...
You know that tiny paragraph right under your profile photo that says
something about your company? That is the perfect location to enter your
web address, note special promotions or highlight upcoming events. Use
it, change it and keep it accurate.
- Your greatest weapon: be social!
When you post things your fans want to read, click or comment on, or
like, this boosts your page’s presence on their news feed. Keeping fans
engaged from the moment they like your page means you will stay part of
their news feed longer.
Facebook does keep the average user’s experience in mind more than
business pages, there are still plenty of ways your marketing needs can
be met, you just have to play by Facebook’s rules of engagement. Posting
content that your fans want to click on makes all the difference.