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Establishing brand credibility

posted May 9, 2013, 9:57 AM by Ashley Ringger-SSM
Brand credibility
Your brand’s colors, logo, core message and marketing plan lay a solid foundation for online presence. But is that enough to get more people to join your mailing list or comment on your posts? Probably not. In the age of social media marketing, trust and credibility are as important as they are in real-life relationships. Here are 10 tips to bring offline trust into the online world.

1.     Demonstrate what you know by being an authority. Social media is more than just handing someone a business card. You need to prove you are an expert in your area by posting high-value content, sharing references and testimonials and showing results of your work.

2.     Give them social proof of your skills.  Repost clients positive feedback about your good work, gather references, link to work you’ve completed, share kudos from thought leaders, provide links to sites where your business has been mentioned or that you have contributed. The list could go on and on!

3.     Be what you profess to be. If you call yourself “the best bakery in Bern”, then be sure your online persona speaks that as well. Keep your website current and appealing with images of your work. Be your own social proof by how you look online.

4.     Be the one true you. Having a different online personality than offline is bad form. You are the same person, team or business online and offline so both should be a reflection of the other. Don’t fake it and make yourself sound like something you aren’t.

5.     Associate with the right people. Surround yourself with others who motivated, encourage, assist and bring more to your professional life. Network with these people online and leverage each other’s network.

6.     Tweet sweet tweets. Use your Twitter account to do more good than bad. Post positive and informative info that clients and potential clients would find inspiring. This is also related to being seen as an authority in your field.

7.     Give it time. Real relationships don’t happen overnight, so don’t expect it to be any different online. Be part of the conversation and engage with others by commenting on their blogs, ask questions to them and truly reach out as someone who is contributing to the online community.

8.     Initiate and invite conversation by posting things to get the conversation started and adding share buttons to your blog or website. Make it easier for anyone to share the content you have created with others.

9.     Focus on your community and less on you. Your online persona shouldn’t be you centered, but focus on helpful, inspiring content in a voice your community can relate to. Get to know them more and even ask them what information they might want you to post about.

10.  Create original content. Sharing content from other thought leaders is ok, but creating original content is even better. It’s the best way for someone to get to know YOU and with that comes trust. Bring your community closer to you by giving them fresh content with your signature on it.